How I Generated 44 Tracked Conversions for a Cleaning Company in January
Cleaning is a competitive search market. The goal was to turn the advertising budget into measurable customer actions—not simply more traffic.
Campaign Results at a Glance
44
Tracked conversions
A$36.03
Cost per conversion
12.61%
Conversion rate
349
Clicks
4,384
Impressions
A$1,585.33
Ad spend managed
Campaign period: 1 to 31 January 2026. The account generated approximately one tracked conversion for every seven clicks.
The Challenge
Broad cleaning terms can attract people searching for jobs, supplies, training, do-it-yourself advice or services outside the company’s coverage area. Every irrelevant click consumes budget.
I focused the account on people showing a clear intention to contact or book a professional cleaning company. The campaign needed tighter search-term control, relevant ads, accurate location targeting and decisions based on conversions rather than traffic alone.
How I Managed the Campaign
Service-led campaign structure
I organised the account around distinct cleaning needs so keywords, ads and budgets could match the service being searched.
High-intent keyword targeting
I prioritised searches from people looking to hire a cleaner, request a quote or arrange a service, instead of depending on broad informational traffic.
Ongoing negative keyword work
I reviewed search terms and excluded jobs, salaries, courses, products, DIY queries, irrelevant services and locations outside the service area.
Location and budget control
I reviewed where conversions came from and directed spend toward stronger services and locations while reducing exposure that did not produce useful actions.
Ads matched to the search
The messaging reflected the service being searched and gave customers a clear next step: call, request a quote or book.
Conversion-led optimisation
I used the 44 recorded conversions to judge which keywords, ads, devices and locations deserved more budget.
The Results
Across the selected period, the ads appeared 4,384 times and generated 349 clicks. From A$1,585.33 in advertising spend, the account recorded 44 tracked conversions.
The reported conversion rate was 12.61%, and the average cost per conversion was A$36.03. The average cost per click was approximately A$3.86, with an approximate click-through rate of 2.07%.
These figures show an account built around measurable customer actions. I use “tracked conversions” here because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.
What January’s Performance Shows
- Monthly conversion volume: the campaign recorded 44 tracked conversions from 349 clicks.
- Acquisition cost: A$1,585.33 in spend produced an average cost per conversion of A$36.03.
- Conversion efficiency: the reported 12.61% conversion rate equals approximately one tracked action per eight clicks.
- Traffic quality: 349 clicks came from 4,384 impressions, showing the account reached a focused search audience during the month.
January provides a clear cost-and-volume benchmark for future optimisation. The practical next step is to compare which services and search terms produced the best-quality enquiries, not simply the most conversions.
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I help service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.