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Case Studies · Real Businesses, Real Results
Deep dives into campaigns I’ve managed—the challenges, the strategy and the measurable outcomes. No vanity metrics, just the numbers that matter.
Evidence-based results from Google Search Console and Google Business Profile.
Automotive SEO · Google Search Console
A three-month comparison showing a major increase in organic visibility and clicks for an automotive repair website.
Local Search · Google Business Profile
A monthly local-search snapshot showing customer actions recorded through an anonymised local service business’s Business Profile.
My Methodology
Every result above came from the same rigorous process—no shortcuts, no guesswork.
Intent-led keyword research, tight match types and aggressive negative keyword mining to eliminate wasted spend.
Every campaign is optimised for calls and bookings, not clicks or impressions—the metrics that actually pay your bills.
No gut-feel changes. Every optimisation decision is based on real conversion data tracked at the keyword level.
A/B copy tests, landing page experiments and bid strategy refinements compound over time into consistently better results.
Get Started
Book a free strategy call. I’ll review your current Google Ads setup (or build a fresh strategy) and show you exactly what’s possible for your business.
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See My Services
Cleaning Services · Google Ads Case Study
From 7 September 2024 to 10 March 2026, the campaigns generated 376 tracked conversions from 2,631 clicks, with an average cost per conversion of A$27.02.
Cleaning Services · January 2026
From 1 to 31 January 2026, the campaigns generated 44 tracked conversions from 349 clicks, with an average cost per conversion of A$36.03.
Individual monthly performance reports from July 2025 through February 2026.
UK Electrician · February 2026
1,700 clicks, 70,831 impressions and £703.41 in ad spend.
UK Electrician · January 2026
3,493 clicks, 76,895 impressions and £1,092.92 in ad spend.
UK Electrician · December 2025
2,806 clicks, 48,149 impressions and £1,221.15 in ad spend.
UK Electrician · November 2025
1,411 clicks, 24,874 impressions and £1,043.10 in ad spend.
UK Electrician · October 2025
815 clicks, 14,669 impressions and £669.67 in ad spend.
UK Electrician · September 2025
544 clicks, 11,858 impressions and £609.38 in ad spend.
UK Electrician · August 2025
593 clicks, 15,762 impressions and £695.71 in ad spend.
UK Electrician · July 2025
795 clicks, 39,639 impressions and £692.20 in ad spend.
Individual evidence-based reports covering Google Business Profile calls, Search Console growth and Google review performance.
Google Business Profile Case Study
A monthly Google Business Profile performance snapshot for an automotive repair business in Dubai, focused on customer call activity.
Google Business Profile Case Study
A six-month local-search performance snapshot showing customer calls generated through a cleaning company’s Google Business Profile.
Google Search Console SEO Case Study
A three-month Google Search Console comparison showing a major increase in organic visibility and clicks for an automotive repair website.
Google Business Profile Case Study
A six-month call-performance record from Google Business Profile for a Dubai automotive repair business.
Ecommerce SEO Case Study
A Google Search Console comparison showing stronger organic visibility, clicks and average ranking for an ecommerce website.
Google Business Profile Case Study
A monthly Google Business Profile performance snapshot showing call activity for a Dubai automotive repair business.
Google Business Profile Case Study
A six-month Google Business Profile call report for an anonymised local service business.