Google Ads Specialist · Liverpool, UK
Hi, I'm Sakil Mahmud
The Specialist Home Service Businesses Trust
I help UK home service businesses — plumbers, electricians, cleaners and tradespeople — generate more calls and booked jobs through high-performance Google Ads. Measured, transparent and accountable.
Years Experience
Clients Served
Rating
Avg. ROAS
My Story
From Curious Learner to a
Specialist Businesses Trust
My journey started with a simple question: why do some businesses dominate search results while identical competitors struggle? The answer was not budget — it was strategy. That question sent me down a path of learning about paid search, keyword psychology, and conversion mechanics.
Over 5+ years I have managed campaigns for plumbers, electricians, cleaning companies, roofers and landscapers across the UK. I have seen what works and what wastes money — and I have built a system that consistently delivers more calls at a lower cost per lead.
Today I work exclusively with home service and trades businesses. I know the seasonal patterns, emergency search intent, and the competitive landscape inside out. I do not run generic campaigns — I run campaigns built around how your specific customers search and decide.
Skills & Certifications
Tools & Credentials Behind Every Campaign
Google-certified and continuously trained — every tool I use is chosen because it moves the needle for home service businesses.
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Google Ads Search
Certified
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Google Ads Display
Certified
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Google Analytics 4
Certified
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Performance Max
Certified
Tools I Use Daily
Google Ads
Google Analytics 4
Tag Manager
Looker Studio
Microsoft Ads
Search Console
Semrush
Ahrefs
HotJar
Unbounce
WordPress
My Process
How I Turn Your Ad Spend Into Booked Jobs
A proven 4-step process refined across 47+ campaigns — built for results from day one.
Discovery & Audit
We deep-dive into your business, competitors, and existing account performance to find the gaps and opportunities worth targeting.
Custom Strategy
I build a campaign architecture tailored to your services, location, budget and seasonal demand — no copy-paste templates, ever.
Launch & Track
Full conversion tracking — calls, forms and page events — is set up before a single pound is spent. Every decision is data-driven.
Optimise & Scale
Weekly optimisation: bid adjustments, negative keywords, ad copy testing and monthly transparent reporting so you always know the score.
Beyond the Ads
There Is a Real Person Behind Every Campaign
I got into Google Ads not because it was the smartest career move, but because I genuinely find it fascinating — the psychology behind why someone searches, why they click, why they convert. Every campaign is a puzzle and I love solving it.
— Sakil Mahmud
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Based in Liverpool, UK
Working with clients across the UK and internationally, I understand local nuances — from regional search behaviour to seasonal demand shifts — that generic agencies miss.
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Always Learning
Google updates its algorithms constantly. I dedicate time every week to studying new features, testing emerging strategies, and keeping certifications current so clients benefit from what works today.
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Partnership Over Contracts
I do not believe in locking clients into long contracts. My clients stay because the results speak for themselves — not because the paperwork forces them to. That keeps me accountable.
★★★★★ 5.0 · 47 verified client reviews
Ready to Work Together?
Book a no-obligation strategy call. I will review your current setup, identify quick wins, and show you exactly what growth is possible for your business.