Services · Google Ads Management
Google Ads Services That
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Every service I offer is designed to generate real, measurable results for home service businesses — more calls, more booked jobs, better ROI on every pound you spend.
Clients Managed
Average ROAS
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What I Offer
Six Specialised Services for Service Businesses
Tailored specifically for trades, home services and local service businesses. No generic campaigns, no one-size-fits-all approach.
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Google Ads Strategy & Setup
Launch campaigns that convert from day one. I design every campaign from the ground up — account structure, keyword research, ad copy, bidding strategy and Quality Score optimisation.
What’s included: account audit, keyword strategy, campaign structure, ad copy (3 variants), conversion tracking setup, landing page review.
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Campaign Management & Optimisation
Stop letting campaigns run on autopilot. Daily monitoring, weekly bid adjustments, negative keyword mining and A/B copy testing — every month, every campaign.
What’s included: bid management, search term analysis, negative keyword lists, ad rotation testing, monthly performance report.
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Local & Service-Area Ads
Own your local market. Radius targeting, service-area campaigns and Google Local Service Ads — purpose-built to put your business in front of people searching in your area.
What’s included: geo-targeting setup, Local Service Ads management, Google Business Profile optimisation advice, call tracking.
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Conversion Tracking & Reporting
You can’t improve what you don’t measure. I set up complete conversion tracking — calls, forms, page depth — and deliver clear monthly reports that show real ROI.
What’s included: GA4 + Google Ads tracking, call tracking, custom dashboard, monthly ROI report.
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Landing Page & CRO
A great ad means nothing if the landing page doesn’t close. I build and optimise high-converting landing pages designed to maximise your ad spend return.
What’s included: landing page audit, CRO recommendations, A/B test design, heatmap analysis, conversion copywriting.
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Google Ads Audit
Not sure why your campaigns aren’t performing? I deliver a full account audit with a prioritised action plan — clear, honest, no upsell.
What’s included: account structure review, wasted spend analysis, keyword quality audit, competitor analysis, written action plan.
How It Works
Your Path From First Call to Consistent Leads
01
Discovery Call & Account Review
We talk about your business, goals and current ad setup. I review your existing account (or do a fresh market analysis) to understand where the opportunities are.
02
Strategy & Keyword Research
I build a keyword strategy, competitor analysis and full campaign roadmap before spending a single penny. You see the plan before we launch.
03
Campaign Build & Launch
Every campaign is built from scratch following proven structure principles. Ad copy, landing pages, tracking — all set up and reviewed before going live.
04
Optimise, Report & Scale
Monthly reports show exactly what’s working. We meet, review, improve. As results come in, we scale what’s working and cut what isn’t.
Built For
Services Designed for Trades & Home Service Businesses
If you run a local service business and want more phone calls from Google, I built these services specifically for you.
Roofers Builders Drain Engineers Cleaners Pest Control Painters & Decorators Gardeners Locksmiths Landscapers and Gardeners
Kitchen Fitters Bathroom Installers HVAC Engineers Tree Surgeons Solar Installers Handymen
Get Started
Not Sure Which Service You Need?
Start with a free strategy call. I’ll review your situation and tell you exactly what will move the needle for your business — no obligation, no hard sell.