UK Electrician · Monthly Google Ads Case Study

How I Generated 132 Tracked Conversions for a UK Electrician in January 2026

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

132

Tracked conversions

£8.28

Cost per conversion

30

Phone calls

3,493

Clicks

76,895

Impressions

£1,092.92

Ad spend

Campaign period: 1 to 31 January 2026. The account generated approximately one tracked conversion for every 26 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 132 tracked conversions during January 2026.

Phone-call activity

Google Ads recorded 30 phone calls during the month.

Cost efficiency

Total spend was £1,092.92, with an average cost per conversion of £8.28 and an average CPC of £0.31.

Click volume

The ads generated 3,493 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 76,895 impressions, with an approximate click-through rate of 4.54%.

Reporting note

The calculated conversion rate was approximately 3.78%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across January 2026, the ads appeared 76,895 times and generated 3,493 clicks. From £1,092.92 in advertising spend, the account recorded 132 tracked conversions and 30 phone calls.

The average cost per conversion was £8.28, the average cost per click was £0.31, and the calculated conversion rate was approximately 3.78%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What January’s Performance Shows

Highest monthly volume in this series: January recorded 132 tracked conversions and 30 phone calls.
Strong acquisition efficiency: the reported cost per conversion was £8.28 from £1,092.92 in spend.
Low traffic cost: 3,493 clicks were generated at an average CPC of £0.31.
Calls are only part of the total: the remaining tracked conversions came from other configured actions.

January combined high conversion volume with the lowest reported cost per conversion among the supplied monthly electrician screenshots. CRM validation would show which campaign actions became booked and completed work.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.