UK Electrician · Monthly Google Ads Case Study

How I Generated 44 Tracked Conversions for a UK Electrician in October 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

44

Tracked conversions

£15.22

Cost per conversion

12

Phone calls

815

Clicks

14,669

Impressions

£669.67

Ad spend

Campaign period: 1 to 31 October 2025. The account generated approximately one tracked conversion for every 19 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 44 tracked conversions during October 2025.

Phone-call activity

Google Ads recorded 12 phone calls during the month.

Cost efficiency

Total spend was £669.67, with an average cost per conversion of £15.22 and an average CPC of £0.82.

Click volume

The ads generated 815 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 14,669 impressions, with an approximate click-through rate of 5.56%.

Reporting note

The calculated conversion rate was approximately 5.40%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across October 2025, the ads appeared 14,669 times and generated 815 clicks. From £669.67 in advertising spend, the account recorded 44 tracked conversions and 12 phone calls.

The average cost per conversion was £15.22, the average cost per click was £0.82, and the calculated conversion rate was approximately 5.40%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What October’s Performance Shows

Monthly outcome: October recorded 44 tracked conversions and 12 phone calls.
Acquisition cost: £669.67 in spend produced a £15.22 average cost per conversion.
Traffic profile: 815 clicks came from 14,669 impressions at an average CPC of £0.82.
Improvement benchmark: this month establishes a baseline before the stronger conversion volume seen later in the year.

October generated measurable enquiries but at a higher cost per conversion than November through February. The later months suggest that campaign learning, demand or budget allocation improved after this period.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.