How I Generated 376 Tracked Conversions for a Cleaning Company
Cleaning is a competitive search market. The goal was to turn the advertising budget into measurable customer actions—not simply more traffic.
Campaign Results at a Glance
376
Tracked conversions
A$27.02
Cost per conversion
14.08%
Conversion rate
2,631
Clicks
127,368
Impressions
A$10,159.63
Ad spend managed
Campaign period: 7 September 2024 to 10 March 2026. The account generated approximately one tracked conversion for every seven clicks.
The Challenge
Broad cleaning terms can attract people searching for jobs, supplies, training, do-it-yourself advice or services outside the company’s coverage area. Every irrelevant click consumes budget.
I focused the account on people showing a clear intention to contact or book a professional cleaning company. The campaign needed tighter search-term control, relevant ads, accurate location targeting and decisions based on conversions rather than traffic alone.
How I Managed the Campaign
Service-led campaign structure
I organised the account around distinct cleaning needs so keywords, ads and budgets could match the service being searched.
High-intent keyword targeting
I prioritised searches from people looking to hire a cleaner, request a quote or arrange a service, instead of depending on broad informational traffic.
Ongoing negative keyword work
I reviewed search terms and excluded jobs, salaries, courses, products, DIY queries, irrelevant services and locations outside the service area.
Location and budget control
I reviewed where conversions came from and directed spend toward stronger services and locations while reducing exposure that did not produce useful actions.
Ads matched to the search
The messaging reflected the service being searched and gave customers a clear next step: call, request a quote or book.
Conversion-led optimisation
I used the 376 recorded conversions to judge which keywords, ads, devices and locations deserved more budget.
The Results
Across the selected period, the ads appeared 127,368 times and generated 2,631 clicks. From A$10,159.63 in advertising spend, the account recorded 376 tracked conversions.
The reported conversion rate was 14.08%, and the average cost per conversion was A$27.02. The average cost per click was approximately A$3.86, with an approximate click-through rate of 2.07%.
These figures show an account built around measurable customer actions. I use “tracked conversions” here because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.
What the Campaign Performance Shows
- Measurable volume: 376 tracked conversions were recorded from 2,631 paid clicks.
- Cost control: average cost per conversion was A$27.02 from A$10,159.63 in spend.
- Strong on-site action rate: the reported conversion rate was 14.08%, or roughly one tracked conversion per seven clicks.
- Useful optimisation data: the conversion volume was large enough to compare services, searches, locations and budget allocation.
The account produced consistent tracked actions at a measurable acquisition cost. Lead quality and booked revenue should be confirmed separately in the client’s CRM before calculating profitability.
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I help service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.