Google Ads FAQ,Google Ads questions,PPC management FAQQuestions
Everything you need to know about working with Sakil Mahmud for Google Ads management.
What does a Google Ads expert actually do?
I research your target keywords, build conversion-optimised ad campaigns, write compelling ad copy, set up precise audience and location targeting, manage your bids, and continuously optimise based on real data — all so every pound of your budget generates maximum leads and calls.
How much does Google Ads management cost?
My management fee starts from £497/month depending on your ad spend and campaign complexity. This covers full campaign setup, ongoing optimisation, weekly reporting, and direct access to me. View the Pricing page for full packages.
How much should I spend on Google Ads?
For most UK home service businesses I recommend a minimum ad spend of £500–£1,000/month to generate enough data to optimise effectively. Higher-competition trades (boiler repair, emergency plumbers) typically need £1,500–£3,000/month to compete.
How quickly will I see results?
Ads go live within 48 hours of campaign setup. Most clients start seeing calls and enquiries within the first week. Campaigns typically reach peak performance within 60–90 days as I gather data and refine targeting.
Do you offer a free audit?
Yes — I offer a free Google Ads audit for businesses already running campaigns. I’ll review your account structure, wasted spend, keyword strategy, and Quality Scores, then give you a prioritised action plan.
What industries do you specialise in?
I specialise in home service and trade businesses — plumbers, electricians, roofers, boiler engineers, builders, pest control, landscapers, cleaning companies, and 40+ other trades. I also work with professional services such as solicitors, accountants, and mortgage brokers.
Do I need a big budget to get started?
No. I work with businesses spending as little as £500/month on ads. The key is efficiency — my campaigns are built to squeeze maximum ROI from any budget.
Will I be locked into a contract?
No long-term contracts. I work on a rolling monthly basis. If you’re not happy, you can cancel with 30 days’ notice. I prefer to keep clients through results, not contracts.
What reporting do I get?
You receive a clear weekly performance snapshot and a detailed monthly report covering impressions, clicks, cost-per-click, conversions, cost-per-lead, and ROAS. You always know exactly how your money is performing.
Do you manage Facebook Ads too?
My primary focus is Google Ads (Search, Display, Performance Max). For clients who want Meta/Facebook Ads as a complement, I can discuss this as part of a broader paid media strategy.