FREE GOOGLE ADS PLANNING TOOL

How much should your business spend on Google Ads?

Choose your business type and customer goal. Get a simple starting budget in seconds.

Private and safe – no login, upload, import or account connection.

Tell us about your goal

Where is your business?

What type of business do you run?

How many new customers would you like each month?Enter your target for one typical month.

Average value of one new customerUse the average first sale or job value.

Improve the estimate with your real numbers (optional)

Cost per click

Out of 100 ad visitors, how many contact you?Most local businesses start with 5 to 15.

Out of 10 enquiries, how many become customers?For example, enter 4 if you usually win 4 out of 10.

REALISTIC MONTHLY PLANNING RANGE

ENQUIRIES NEEDED

ESTIMATED SALES VALUE (NOT PROFIT)

See how I would turn this budget into qualified calls and enquiries for your business.

Planning estimate only, not a guarantee. Ad spend excludes management fees.

1. Start hereUse it as your first-month range.

2. Track enquiriesMeasure calls and forms, not clicks.

3. Improve monthlyFund searches that produce customers.