Google Ads for Lawyers and Law Firms in Bangladesh
More Client Enquiries. High-Value Cases.

Practice Area-Specific Campaigns

Separate campaigns for each of your practice areas — family law, property disputes, corporate law, criminal defence, immigration. Each practice area gets its own keywords, ad copy and landing page. No cross-contamination of budgets or messaging.

Consultation Call Tracking

Every phone enquiry, WhatsApp message and consultation request form tracked and attributed. You see exactly which keywords and ads generate real client consultations.

Credential-Led Ad Copy

Ad copy highlighting qualifications, years of experience, specific practice area expertise and notable outcomes — the trust signals that persuade someone to choose your firm over a competitor.

Non-Client Search Filtering

Negative keywords exclude law students looking for study materials, people researching legal information without hiring intent and competitors researching your firm. Budget reserved for people actively seeking legal representation.

Court and Business District Targeting

For Dhaka firms, targeting can be concentrated around the commercial and legal districts of Motijheel, Purana Paltan and Segunbagicha where clients are most likely to be searching while in person.

Monthly Enquiry Report

Monthly report showing cost per qualified consultation enquiry, total enquiries generated and the plan for next month. Fully transparent reporting.

Family Law and Divorce

Family law and divorce are among the highest-search legal categories in Bangladesh. Campaigns targeting ‘divorce lawyer Dhaka’, ‘family court lawyer Bangladesh’, ‘child custody lawyer’ capture people at the most critical decision point in their family situation.

Property and Land Disputes

Property disputes are among the most common legal matters in Bangladesh. ‘Property dispute lawyer Dhaka’, ‘land case lawyer Chittagong’, ‘property registration lawyer’ — these searches come from motivated clients with active cases.

Corporate and Commercial Law

Corporate clients searching for legal support in business registration, contract disputes, employment law and compliance are high-value, long-term relationships. B2B-structured legal campaigns target business decision-makers with specific corporate legal needs.

Criminal Defence

Criminal defence searches are urgent and high-intent. ‘Criminal lawyer near me’, ‘criminal case lawyer Dhaka’ — clients or families searching for criminal defence representation need help immediately and convert fast.

Immigration and Visa Law

Immigration and visa searches in Bangladesh include work visa applications, student visa assistance and overseas residency. Campaign targets both individuals and corporate immigration clients.

Civil Litigation

Civil litigation campaigns targeting people involved in contract disputes, personal injury claims, fraud cases and other civil matters reach potential clients who need legal representation for active legal proceedings.

Practice Area and Competitor Audit

I review your practice areas, your top competitors in Bangladesh legal advertising and the exact searches potential clients use. Map a campaign structure that covers your highest-value practice areas first.

Campaign Build

Separate campaigns per practice area. Credential-led ad copy. Call extensions, WhatsApp links and consultation form extensions. Landing pages reviewed for trust signals and conversion.

Tracking Setup

Phone enquiry tracking, WhatsApp click tracking and consultation request form tracking configured before launch. Every qualified enquiry attributed to the specific keyword and ad that generated it.

Optimise and Report

Weekly optimisation, monthly report showing cost per qualified enquiry, total enquiries generated and the plan for the next month. Always measured against real client enquiries, not just clicks.

Is Google Ads effective for law firms in Bangladesh?

Yes. Legal searches in Bangladesh have strong conversion rates because people searching for a lawyer typically have an active legal need and are ready to consult. The key is structuring campaigns around specific practice areas rather than generic ‘lawyer’ keywords — practice area-specific searches deliver much higher enquiry quality.

How much should a law firm spend on Google Ads in Bangladesh?

Bangladesh legal advertising budgets typically start between BDT 15,000 and BDT 40,000 per month. Legal keywords have some of the highest cost-per-click rates in Bangladesh’s Google Ads market, reflecting the high lifetime value of a legal client. I recommend starting with your two or three highest-value practice areas and scaling from there.

Can you target clients searching for my specific practice area?

Yes. Each of your practice areas gets its own dedicated campaign targeting the specific search terms used by people with that type of legal need. A corporate law search is treated completely differently from a criminal defence search or a family law enquiry.

Can Google Ads be run for lawyers in cities outside Dhaka?

Yes. Law firms in Chittagong, Sylhet, Rajshahi, Khulna and other cities can benefit from Google Ads. Competition is lower outside Dhaka, which means budgets go further and campaigns can achieve strong results at a lower cost per enquiry than in the capital.

How do I track which Google Ads generate real client consultations?

I set up phone call tracking and WhatsApp click tracking so every contact from Google Ads is recorded and attributed. I also track consultation request form submissions. You see exactly how many qualified enquiries each campaign generates and what each enquiry cost.

Can you help if my law firm already has Google Ads running but they are not generating enquiries?

Yes. Legal campaigns that are not generating enquiries typically have one or more of four problems: keywords that are too broad and attract non-client searches, ad copy that does not communicate the right trust signals, landing pages that do not convert, or missing conversion tracking. A free audit identifies exactly which problems apply to your account.

“Before Sakil I was spending every month with almost nothing to show for it. Within six weeks he took over I was getting consistent qualified enquiries at a fraction of my old cost per lead.”

Dave H. — Service Business Owner

“Our enquiry volume tripled in the first two months. Sakil built a campaign targeting exactly the right customers and the results came quickly. Best marketing investment we have made.”

Liam T. — Business Owner

“I was sceptical about paying management fees but Sakil paid for himself in the first month. Cost per lead dropped significantly and lead quality improved. Customers now arrive ready to buy.”

Mark J. — Business Owner