Google Ads for Real Estate in Australia
More Property Enquiries. More Listings.
Australian property buyers, sellers and investors search Google at every stage of their property journey. ‘Real estate agents near me’, ‘sell my house Sydney’, ‘property management Brisbane’, ‘investment property Melbourne’ — these high-intent searches happen millions of times each month. I build Google Ads campaigns for real estate agents, agencies and property developers across Australia that capture those searches and deliver qualified buyer, vendor and investor enquiries.
Why Australian Real Estate Businesses Trust a Google Ads Specialist
Real estate Google Ads in Australia requires understanding three completely different audiences. Vendors searching for an agent to sell their property need social proof, local market knowledge messaging and a clear value proposition. Buyers searching for properties to purchase need listing access and suburb expertise. Investors searching for property management need ROI and reliability messaging. Mixing these audiences in a single campaign means all three get irrelevant messaging and none convert well.
I build separate campaigns for each audience — vendor campaigns, buyer campaigns, investor campaigns and property management campaigns — with different keywords, different ad copy and different landing pages for each. This is what separates a specialist-managed campaign from what most real estate agencies run.
What You Get With a Specialist Real Estate Google Ads Campaign
Vendor Campaigns — Win More Listings
Separate campaigns targeting homeowners searching for real estate agents to sell their property. ‘Best real estate agent [suburb]’, ‘free property appraisal [suburb]’, ‘how much is my house worth’ — vendor searches are your most valuable leads and need messaging focused on your local sales record.
Buyer Campaigns — Reach Active Purchasers
Buyer search campaigns targeting people actively looking for properties in your area. Suburb-specific campaigns with current listing availability, open home schedules and buyer registration landing pages.
Property Management Campaigns
Landlord and investor searches targeting ‘property management [suburb]’, ‘best property manager near me’ and ‘rental management fees’. High-value, long-term client acquisition for your rent roll.
Suburb Dominance Strategy
Real estate is hyperlocal. Campaigns targeting specific suburbs, postcode groups and school catchment areas where you operate. Your agency appears at the top of Google for every relevant local search.
Appraisal and Enquiry Tracking
Free appraisal requests, vendor enquiry forms, buyer registrations and phone calls all tracked. You see exactly how many new vendor leads and buyer enquiries Google Ads is generating.
Monthly Lead Report
Monthly report showing cost per vendor lead, cost per buyer enquiry, campaign performance by suburb and the plan for next month.
Real Estate Campaigns for Every Property Business Type
Residential Sales Agencies
Campaigns targeting vendors, buyers and investors across your suburb footprint. Free appraisal campaigns generate vendor leads. Buyer registration campaigns build your database of active purchasers looking in your area.
Commercial Property
Commercial buyers, tenants and vendors search Google for commercial real estate agents and listings. B2B commercial campaigns targeting ‘office space [suburb]’, ‘commercial property agent [city]’, ‘warehouse for lease [area]’ reach business decision-makers.
Property Developers
Off-the-plan and new development campaigns targeting buyers searching for new properties, house and land packages and investment opportunities. Separate campaigns for first home buyers, upgraders and investors.
Property Management
Landlord acquisition campaigns targeting investment property owners searching for property management. High lifetime value — a single new landlord client is worth years of ongoing management fees.
Buyer’s Agents
Buyer’s agent searches are growing as Australian buyers use professional representation. ‘Buyer’s agent Sydney’, ‘property buyer advocate Melbourne’, ‘off-market property buyer’s agent’ — a growing high-value search category.
Off-Shore and Expat Investors
Australian property attracts significant overseas buyer interest — particularly from the UK, US and Asia. Campaigns targeting international buyers searching for Australian investment property reach a premium audience with high-value purchase intent.
How I Generate More Property Enquiries in 4 Steps
Market and Competitor Audit
I review your agency’s suburb footprint, your competitors’ Google Ads presence and the search volume for vendor, buyer and investor searches in your area.
Campaign Build
Separate campaigns for vendors, buyers and property management. Suburb-specific ad groups. Free appraisal, open home and buyer registration landing pages.
Tracking Setup
Vendor appraisal form tracking, buyer enquiry tracking and phone call tracking. You know exactly how many leads Google Ads generated and what each cost.
Optimise and Report
Weekly suburb-level optimisation. Monthly report showing vendor leads, buyer enquiries, cost per lead and the plan for expanding into adjacent suburbs.
Questions From Australian Real Estate Businesses About Google Ads
How much should a real estate agency spend on Google Ads in Australia?
Most Australian agencies start between $1,500 and $5,000 AUD per month. Vendor-focused campaigns in competitive Sydney or Melbourne suburbs need higher budgets. Regional agencies and those in Brisbane, Adelaide or Perth can see strong results on lower budgets. The key is measuring cost per vendor appraisal, which I track from day one.
Is Google Ads better than Domain or REA for generating vendor leads?
Domain and REA are powerful for buyer leads and listing visibility. Google Ads is the superior channel for vendor lead generation — homeowners considering selling search Google for agent recommendations before they browse listing portals. A well-managed vendor-focused Google Ads campaign generates appraisal leads that REA and Domain cannot deliver.
Can you target specific suburbs where my agency operates?
Yes. I build suburb-specific campaigns targeting every area in your footprint. Each suburb can have its own keywords, ad copy referencing local market data and landing page with suburb-specific sold results. This local relevance dramatically improves conversion rates compared to generic agency advertising.
How quickly will real estate Google Ads generate vendor leads?
Vendor leads typically appear within 5 to 14 days of launch. Free appraisal campaigns convert well because homeowners who request an appraisal are typically considering selling within 3 to 12 months. Buyer enquiry campaigns often generate leads faster — within the first week.
Can you run Google Ads to win new property management clients?
Yes. Property management acquisition campaigns targeting ‘property manager near me’, ‘best property management [suburb]’ and ‘rental management fees’ reach investment property owners actively looking to change or appoint a manager. High lifetime value — worth investing in dedicated campaigns.
Are there long-term contracts?
No. Rolling monthly with no minimum term and no exit fee.
What You Can Expect From My Google Ads Management
Clear measurement, accountable management and ongoing optimisation built around qualified enquiries.
Lead-Focused Measurement
Calls, forms and meaningful actions are tracked so decisions are based on business outcomes, not clicks alone.
Direct Accountability
You work directly with the person managing the account, with clear priorities and practical reporting.
Evidence-Led Optimisation
Search terms, ads, bids and landing-page signals are reviewed regularly to improve efficiency over time.
Ready to Win More Listings and Property Enquiries?
Book a free 30-minute call. I will review your agency’s suburb footprint, your competitors and exactly what a specialist-managed campaign can deliver for your Australian real estate business.
Or email: sakilmahmud05@gmail.com — I reply within 2 hours.