Google Business Profile Case Study
78 Google Business Profile Interactions in November 2024
A monthly local-search performance snapshot showing customer actions recorded through an anonymised local service business’s Google Business Profile.
Results at a Glance
78
Profile interactions
+1,200%
vs November 2023
November
2024 reporting period
30 days
Daily tracking
Business Profile
Interactions
Primary metric
Reporting period: November 2024. Figures are taken directly from the supplied Google Business Profile screenshot.
The Evidence
The supplied screenshot shows 78 Business Profile interactions during November 2024. Google displays a 1,200% increase compared with November 2023.
What the Screenshot Shows
Monthly interaction volume
The Business Profile recorded 78 interactions during November 2024.
Year-on-year growth
Google reports interaction activity 1,200% higher than November 2023.
Activity across the month
The daily chart shows interactions on multiple days rather than a single isolated spike.
Visible demand peaks
Several dates recorded stronger activity, including a visible peak near nine interactions.
Local-search channel
The result comes from the Google Business Profile overview report.
Reporting boundary
Business Profile interactions can include different customer actions and should not automatically be treated as qualified leads, bookings or revenue.
The Results
In November 2024, the Business Profile recorded 78 interactions. Google reported this as a 1,200% increase compared with November 2023. The daily chart shows activity throughout the month, with several visible peaks.
What the November Growth Means
- Customer activity increased: the Business Profile recorded 78 interactions during November 2024.
- The year-on-year comparison is strong: Google reports a 1,200% increase versus November 2023.
- Demand was spread across the month: the chart shows interactions on multiple dates, not one isolated event.
- The metric is combined: the screenshot does not separate calls, website visits, bookings and direction requests.
This result shows substantially stronger engagement with the Business Profile. The next measurement step is to separate interaction types and connect calls or bookings to customer outcomes.
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