UK Electrician · Monthly Google Ads Case Study

How I Generated 17 Tracked Conversions for a UK Electrician in August 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

17

Tracked conversions

£40.92

Cost per conversion

13

Phone calls

593

Clicks

15,762

Impressions

£695.71

Ad spend

Campaign period: 1 to 31 August 2025. The account generated approximately one tracked conversion for every 35 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 17 tracked conversions during August 2025.

Phone-call activity

Google Ads recorded 13 phone calls during the month.

Cost efficiency

Total spend was £695.71, with an average cost per conversion of £40.92 and an average CPC of £1.17.

Click volume

The ads generated 593 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 15,762 impressions, with an approximate click-through rate of 3.76%.

Reporting note

The calculated conversion rate was approximately 2.87%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across August 2025, the ads appeared 15,762 times and generated 593 clicks. From £695.71 in advertising spend, the account recorded 17 tracked conversions and 13 phone calls.

The average cost per conversion was £40.92, the average cost per click was £1.17, and the calculated conversion rate was approximately 2.87%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What August’s Performance Shows

Monthly outcome: August recorded 17 tracked conversions and 13 phone calls.
Direct-contact concentration: most recorded conversions involved a phone call.
Acquisition cost: £695.71 in spend produced a £40.92 average cost per conversion.
Early optimisation benchmark: this was one of the higher-cost months in the supplied series.

August demonstrates that the campaign was producing direct enquiries, but not yet at the later account’s level of cost efficiency. It is best used as an early benchmark against the lower costs achieved from autumn onward.

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I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.