UK Electrician · Monthly Google Ads Case Study

How I Generated 122 Tracked Conversions for a UK Electrician in December 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

122

Tracked conversions

£10.01

Cost per conversion

32

Phone calls

2,806

Clicks

48,149

Impressions

£1,221.15

Ad spend

Campaign period: 1 to 31 December 2025. The account generated approximately one tracked conversion for every 23 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 122 tracked conversions during December 2025.

Phone-call activity

Google Ads recorded 32 phone calls during the month.

Cost efficiency

Total spend was £1,221.15, with an average cost per conversion of £10.01 and an average CPC of £0.44.

Click volume

The ads generated 2,806 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 48,149 impressions, with an approximate click-through rate of 5.83%.

Reporting note

The calculated conversion rate was approximately 4.35%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across December 2025, the ads appeared 48,149 times and generated 2,806 clicks. From £1,221.15 in advertising spend, the account recorded 122 tracked conversions and 32 phone calls.

The average cost per conversion was £10.01, the average cost per click was £0.44, and the calculated conversion rate was approximately 4.35%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What December’s Performance Shows

Substantial monthly volume: December recorded 122 tracked conversions and 32 phone calls.
Controlled acquisition cost: £1,221.15 in spend produced a £10.01 average cost per conversion.
Qualified-intent signal: 32 recorded calls indicate that a meaningful portion of activity involved direct contact.
Traffic efficiency: 2,806 clicks were generated at an average CPC of £0.44.

December maintained strong conversion and call volume during a seasonally unusual month. Comparing call quality and booked jobs with January would reveal whether the lower-cost month also produced stronger commercial outcomes.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.