UK Electrician · Monthly Google Ads Case Study

How I Generated 65 Tracked Conversions for a UK Electrician in February 2026

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

65

Tracked conversions

£10.82

Cost per conversion

20

Phone calls

1,700

Clicks

70,831

Impressions

£703.41

Ad spend

Campaign period: 1 to 28 February 2026. The account generated approximately one tracked conversion for every 26 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 65 tracked conversions during February 2026.

Phone-call activity

Google Ads recorded 20 phone calls during the month.

Cost efficiency

Total spend was £703.41, with an average cost per conversion of £10.82 and an average CPC of £0.41.

Click volume

The ads generated 1,700 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 70,831 impressions, with an approximate click-through rate of 2.40%.

Reporting note

The calculated conversion rate was approximately 3.82%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across February 2026, the ads appeared 70,831 times and generated 1,700 clicks. From £703.41 in advertising spend, the account recorded 65 tracked conversions and 20 phone calls.

The average cost per conversion was £10.82, the average cost per click was £0.41, and the calculated conversion rate was approximately 3.82%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What February’s Performance Shows

Lead activity: 65 tracked conversions included 20 phone calls during February 2026.
Cost efficiency: £703.41 in spend produced an average cost per conversion of £10.82.
Efficient traffic cost: 1,700 clicks were generated at an average CPC of £0.41.
Channel mix matters: phone calls were reported separately, so total conversions should not be described as calls alone.

February delivered measurable conversion volume at a low reported acquisition cost. Call recordings or CRM outcomes are still needed to determine how many actions became qualified electrical jobs.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.