UK Electrician · Monthly Google Ads Case Study

How I Generated 18 Tracked Conversions for a UK Electrician in July 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

18

Tracked conversions

£38.46

Cost per conversion

9

Phone calls

795

Clicks

39,639

Impressions

£692.20

Ad spend

Campaign period: 1 to 31 July 2025. The account generated approximately one tracked conversion for every 44 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 18 tracked conversions during July 2025.

Phone-call activity

Google Ads recorded 9 phone calls during the month.

Cost efficiency

Total spend was £692.20, with an average cost per conversion of £38.46 and an average CPC of £0.87.

Click volume

The ads generated 795 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 39,639 impressions, with an approximate click-through rate of 2.01%.

Reporting note

The calculated conversion rate was approximately 2.26%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across July 2025, the ads appeared 39,639 times and generated 795 clicks. From £692.20 in advertising spend, the account recorded 18 tracked conversions and 9 phone calls.

The average cost per conversion was £38.46, the average cost per click was £0.87, and the calculated conversion rate was approximately 2.26%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What July’s Performance Shows

Starting benchmark: July recorded 18 tracked conversions and 9 phone calls.
Acquisition cost: £692.20 in spend produced a £38.46 average cost per conversion.
Traffic volume: 795 clicks came from 39,639 impressions.
Room for improvement: later months generated more conversions at substantially lower average costs.

July provides the baseline for the monthly electrician series. The value of this page is the comparison it enables: subsequent months show how conversion volume and cost efficiency changed as the account developed.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.