UK Electrician · Monthly Google Ads Case Study

How I Generated 76 Tracked Conversions for a UK Electrician in November 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

76

Tracked conversions

£13.72

Cost per conversion

23

Phone calls

1,411

Clicks

24,874

Impressions

£1,043.10

Ad spend

Campaign period: 1 to 30 November 2025. The account generated approximately one tracked conversion for every 19 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 76 tracked conversions during November 2025.

Phone-call activity

Google Ads recorded 23 phone calls during the month.

Cost efficiency

Total spend was £1,043.10, with an average cost per conversion of £13.72 and an average CPC of £0.74.

Click volume

The ads generated 1,411 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 24,874 impressions, with an approximate click-through rate of 5.67%.

Reporting note

The calculated conversion rate was approximately 5.39%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across November 2025, the ads appeared 24,874 times and generated 1,411 clicks. From £1,043.10 in advertising spend, the account recorded 76 tracked conversions and 23 phone calls.

The average cost per conversion was £13.72, the average cost per click was £0.74, and the calculated conversion rate was approximately 5.39%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What November’s Performance Shows

Monthly outcome: the campaigns recorded 76 tracked conversions, including 23 phone calls.
Acquisition cost: £1,043.10 in spend produced an average cost per conversion of £13.72.
Direct-contact contribution: phone calls represented a visible part of the month’s conversion activity.
Traffic cost: 1,411 clicks were generated at an average CPC of £0.74.

November produced a solid base of tracked enquiries, but its cost per conversion was higher than December and January. Search-term quality, service mix and call outcomes are the most useful areas for explaining that difference.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.