UK Electrician · Monthly Google Ads Case Study

How I Generated 23 Tracked Conversions for a UK Electrician in September 2025

This monthly snapshot shows how Google Ads performed for a UK electrician. The focus is on measurable actions, phone-call activity and cost efficiency—not traffic alone.

Monthly Results at a Glance

23

Tracked conversions

£26.49

Cost per conversion

14

Phone calls

544

Clicks

11,858

Impressions

£609.38

Ad spend

Campaign period: 1 to 30 September 2025. The account generated approximately one tracked conversion for every 24 clicks.

Monthly Context

This report covers one calendar month of Google Ads activity for a UK electrician. The screenshot confirms campaign totals for clicks, impressions, spend, tracked conversions and phone calls.

Monthly results can change with demand, campaign mix, budgets and competition, so I present the figures as a transparent performance snapshot rather than a guarantee of future results.

What the Monthly Data Shows

Tracked conversion activity

The account recorded 23 tracked conversions during September 2025.

Phone-call activity

Google Ads recorded 14 phone calls during the month.

Cost efficiency

Total spend was £609.38, with an average cost per conversion of £26.49 and an average CPC of £1.12.

Click volume

The ads generated 544 clicks from people interacting with the campaigns.

Search visibility

The campaigns received 11,858 impressions, with an approximate click-through rate of 4.59%.

Reporting note

The calculated conversion rate was approximately 4.23%. “Tracked conversions” means recorded Google Ads actions; the screenshot alone does not prove that every action became a qualified lead or paying customer.

The Results

Across September 2025, the ads appeared 11,858 times and generated 544 clicks. From £609.38 in advertising spend, the account recorded 23 tracked conversions and 14 phone calls.

The average cost per conversion was £26.49, the average cost per click was £1.12, and the calculated conversion rate was approximately 4.23%.

I use “tracked conversions” because the screenshot confirms recorded actions; it does not by itself confirm that every action became a qualified lead or paying customer.

What September’s Performance Shows

Monthly outcome: September recorded 23 tracked conversions, including 14 phone calls.
Call-heavy conversion mix: direct phone contact formed a large share of the recorded actions.
Acquisition cost: £609.38 in spend produced a £26.49 average cost per conversion.
Traffic cost: 544 clicks were generated at an average CPC of £1.12.

September shows that calls were an important conversion route, but total acquisition cost was still relatively high. The following months provide evidence that the account later produced more actions at a lower average cost.

Want Better Results From Google Ads?

I help electricians and other service businesses reduce wasted spend, improve conversion tracking and build campaigns around calls, quote requests and bookings.