Google Ads for Diagnostic Centres and Labs in Bangladesh
More Test Bookings. Lower Cost Per Patient.

Test-Specific Keyword Targeting

Separate campaigns for each major test category — blood tests, imaging (X-ray, MRI, CT scan), cardiac tests (ECG, Echo), pathology and women’s health. Each test type has different search intent and different patient urgency.

Appointment Call and Form Tracking

Every phone booking, WhatsApp enquiry and online appointment form tracked. You see exactly which test categories and keywords generate the most patient bookings at the lowest cost.

Location-Priority Targeting

Patients choose diagnostic centres based primarily on convenience. Campaigns are structured to appear most prominently for searches with ‘near me’ or specific area modifiers — capturing patients who are searching for the closest option.

Non-Patient Search Filtering

Negative keywords exclude medical students, equipment buyers, test kit searches and general health information searches. Budget reserved for patients actively ready to book a diagnostic test.

Home Collection Service Campaigns

If you offer home sample collection, dedicated campaigns targeting ‘home blood test collection Dhaka’ and ‘diagnostic home visit’ capture patients who prefer home service — a fast-growing and premium service category.

Monthly Booking Report

Monthly report showing cost per booked test, total bookings by test category and the plan for next month.

Blood Tests and Pathology

CBC, blood sugar, thyroid, lipid profile, liver function — pathology test searches come from patients with doctor referrals who need fast, convenient access. ‘Blood test near me’, ‘CBC test Dhaka’, ‘thyroid test Chittagong’ all convert at high rates with strong patient intent.

Medical Imaging — X-Ray, Ultrasound, MRI

Imaging searches come from patients with specific referral needs. ‘MRI scan Dhaka’, ‘ultrasound near me’, ‘X-ray centre Chittagong’ — patients searching for imaging services are typically referred and motivated to book quickly.

Cardiac Diagnostics — ECG and Echo

Cardiac test searches often come from patients experiencing symptoms or following up on a doctor’s advice. ‘ECG test Dhaka’, ‘echocardiogram near me’ — these searches have high urgency and need fast, direct call-to-action campaigns.

Health Packages and Checkups

Corporate health checkup packages, annual health screening and specific disease-risk panels attract both corporate clients and health-conscious individuals. Campaigns targeting ‘health checkup package Bangladesh’, ‘corporate health screening Dhaka’ reach planned-purchase buyers.

Home Sample Collection Service

Home blood collection is a premium service growing rapidly in urban Bangladesh. Campaigns targeting ‘blood test at home Dhaka’, ‘home sample collection service near me’ reach patients who value convenience and are willing to pay a premium.

Women’s Health and Gynaecological Tests

Pap smears, hormone panels, pregnancy tests and gynaecological diagnostic services attract a specific female patient audience. Campaigns targeting women’s health diagnostic searches with appropriate sensitive messaging and targeting.

Test Portfolio and Area Audit

I review your test menu, your service area and your top local competitors. Map patient search patterns for each of your major test categories and identify the highest-demand, most achievable searches to target first.

Campaign Build

Separate campaigns per test category. Ad copy highlighting your equipment quality, turnaround time and home collection availability. Call extensions and appointment form extensions for fast booking capture.

Tracking Setup

Phone booking tracking, WhatsApp tracking and online appointment form tracking configured before launch. You see exactly how many patients each test category campaign is generating.

Optimise and Report

Weekly optimisation by test category and patient location. Monthly report showing cost per booked appointment and the plan for expanding coverage to more test categories.

How much should a diagnostic centre spend on Google Ads in Bangladesh?

Most diagnostic centres start with BDT 12,000 to BDT 30,000 per month. Centres offering MRI, CT scan and other premium imaging services may need slightly higher budgets due to higher keyword competition. Home collection service campaigns can often start smaller. I give a specific recommendation after a free audit.

Which diagnostic test categories get the most searches in Bangladesh?

Blood tests (CBC, thyroid, diabetes) and ultrasound are the highest volume. MRI, ECG and health packages are lower volume but higher value. Home collection campaigns are growing fast in Dhaka and Chittagong. I do detailed search volume research for your specific test menu as part of the campaign setup.

Can I run separate campaigns for home sample collection and in-centre bookings?

Yes. Home collection and in-centre bookings have different patient audiences, different messaging and different conversion paths. I build separate campaigns for each so performance can be tracked independently and budgets can be allocated to the highest-return channel.

Can you target patients referred by specific hospitals or clinics?

Indirectly. I can build campaigns targeting searches associated with specific hospital catchment areas, referral pathway keywords and specific medical condition test searches that are commonly referred by certain specialties. Direct referral source targeting is not available in Google Ads but area and keyword targeting achieves similar results.

How quickly will Google Ads start generating more patient bookings?

Diagnostic centre campaigns typically generate first bookings within 5 to 10 days of launch. Blood test and pathology searches convert very fast due to high patient urgency. MRI and imaging bookings typically have a slightly longer consideration window. Most centres see meaningful booking volume within the first 2 to 3 weeks.

Can you track the cost per appointment booked through Google Ads?

Yes. With call tracking, WhatsApp tracking and online booking form tracking, you see exactly how many appointments Google Ads generated and what each appointment cost. This lets you directly calculate the ROI against your revenue per appointment.

“Before Sakil I was spending every month with almost nothing to show. Within six weeks he took over I was getting consistent qualified enquiries at a fraction of my old cost per lead.”

Dave H. — Service Business Owner

“Our enquiry volume tripled in the first two months. Best marketing investment we have made.”

Liam T. — Business Owner

“Sakil paid for himself in the first month. Cost per lead dropped significantly and lead quality improved. Customers now arrive ready to buy.”

Mark J. — Business Owner