Google Ads for UK Painters & Decorators · London
Google Ads Expert for Painters & Decorators in London
More booked decorating jobs. Fewer wasted clicks.
Homeowners, landlords and businesses in London search for painters and decorators before a move, a sale or a refresh. I run Google Ads for painters and decorators so your adverts reach people who want the job done for them, inside or out, and not people choosing paint colours or looking for decorating courses.
Every enquiry and call is tracked, so you see what each quote request costs.
Years running Google Ads accounts
Cost per conversion, UK electrician, Jan 2026
Tracked conversions in one month, same account
Tracked conversions for a cleaning company
What makes decorating ads different
Paint and colour searches dwarf searches for decorators, and most of them are from people doing it themselves. Paying for those clicks is the most common waste in this trade.
I target hiring searches only, split interior from exterior work, and time exterior campaigns for the dry months while interiors run all year.
What you get
What I set up for a London painter and decorator
Each part is built around how people actually look for a painter and decorator: by job, by urgency and by area.
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Campaigns split by job type
Interior painting, exterior painting, wallpapering, commercial work and kitchen cabinet painting each get their own keywords and adverts.
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Quote requests tracked
Calls and forms are tracked, so you see which jobs bring enquiries.
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Your real service area
Ads show across London and the areas you cover, for example Croydon, Ealing, Barnet, Bromley and Romford, and stay off places you don't serve. Work further out can run as its own campaign.
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DIY and colour searches blocked
Searches like "paint colours", "best paint brand", "how to paint a ceiling", "decorating course" and decorator jobs are excluded before they cost you money.
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Budget that follows the weather
Exterior adverts run in spring and summer; interior work and pre-Christmas refreshes carry the rest of the year.
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A plain monthly report
Each month you see spend, calls, enquiries and cost per enquiry. If you tell me which enquiries became paid jobs, I report cost per job too.
Campaign types
Painters & Decorators work Google Ads can bring in
Most painters and decorators in London offer a mix of the work below. We start with the most profitable work for you and add the rest once tracking shows what works.
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Interior painting
Rooms, hallways and whole houses, the core of most work.
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Exterior painting
Render, woodwork and masonry, booked for dry months.
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Wallpapering
A specialist skill that fewer competitors advertise.
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Kitchen cabinet painting
A popular lower-cost kitchen refresh.
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Landlord and end of tenancy decorating
Repeat work with tight turnaround times.
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Commercial decorating
Offices, shops and hospitality, often out of hours.
My Process
How I Get Your Phone Ringing
In 4 Simple Steps
How a new painter and decorator account is set up, from the first call to the first monthly report.
Discovery & Audit
I review your account or local search landscape, map the services and locations you want to prioritise, and identify where qualified demand exists.
Campaign Build
I build separate campaign and ad-group themes around service intent, location and customer need, then connect calls and forms to conversion tracking.
Launch & Review
After launch, I review search terms, lead quality and conversion data, adding negatives and refining bids, adverts and landing-page alignment.
Optimise & Report
Reporting focuses on enquiries, cost per lead and useful next actions so budget can move toward the services producing stronger commercial outcomes.
More Google Ads help for painters and decorators in and around London
Across the UK: Google Ads for Painters & Decorators across the UK explains how I run campaigns for painters and decorators in every region.
Nearby cities: Painters & Decorators in Luton, Painters & Decorators in Reading and Painters & Decorators in Milton Keynes.
Other trades in London: Pest Control, Removal Companies, Skip Hire Companies, Tree Surgeons and Plumbers.
All services in London: Google Ads expert in London.
FAQ
Questions painters and decorators ask about Google Ads
Straight answers to what painters and decorators usually ask on the first call.
How much should a painter and decorator in London spend on Google Ads?
It depends on how many jobs you can take and what each one is worth. We agree a test budget you are comfortable with for the first 6 to 8 weeks, track every enquiry, then raise or cut spend based on cost per enquiry against your average job value.
How quickly will I get enquiries?
Usually within the first few days of the ads going live. The first month is about cutting wasted searches and finding which job types bring the best enquiries.
Can ads cover Croydon, Ealing, Barnet, Bromley and Romford as well as London?
Yes. Ads can target exactly the towns and postcodes you cover and exclude the rest. Location results are checked every month so budget goes where your jobs come from.
Interior or exterior: which should I advertise?
Both, in separate campaigns. Exterior work is seasonal and weather-led, interiors run all year. Splitting them lets budget follow the work you can actually do.
How do you track calls and enquiries?
Calls from ads and from your website, form submissions and WhatsApp clicks are set up as conversions before the ads go live, so every decision is based on real enquiries.
Can you fix my existing Google Ads account?
Yes. I start with an audit of search terms, structure, targeting, adverts and tracking, fix the biggest leaks first, and only rebuild what needs rebuilding.
Do you work from London?
No. I am a Google Ads specialist based in Bangladesh, working remotely with UK trade businesses by email, WhatsApp and video call. All I need is access to your Google Ads account and a clear picture of the jobs you want. You deal with one person, not an agency that hands your account to a junior.
How do I avoid people choosing paint colours?
By excluding colour, brand and DIY terms from the start and targeting "painter", "decorator" and "painting service" searches.
Recent results from my Google Ads accounts
Case study
UK electrician, January 2026: 132 tracked conversions and 30 calls from £1,092.92 ad spend: £8.28 per conversion.
Case study
UK electrician, February 2026: 65 tracked conversions and 20 calls from £703.41 ad spend: £10.82 per conversion.
Case study
Cleaning company, Sep 2024 to Mar 2026: 376 tracked conversions from A$10,159.63 ad spend, a 14.08% conversion rate.
Free audit
Want more decorating enquiries in London?
Send the form below for a free audit. If you already run Google Ads, I will review your account and show where budget is being wasted. If you don't, I will look at painters and decorators searches in London and tell you honestly whether ads are worth it for you.
Or email: sakilmahmud05@gmail.com. I reply within 24 hours.