Google Ads for UK Roofers · Edinburgh
Google Ads Expert for Roofers in Edinburgh
More roofing enquiries. Fewer wasted clicks.
After heavy rain or a storm, people in Edinburgh search for roof repairs and call whoever looks trustworthy first. New roofs and flat roof replacements are different: owners compare quotes for weeks. I run Google Ads for roofers so leak repairs, replacements, flat roofs and fascias each get the right advert, and budget is not wasted on roofing supplies or DIY videos.
Every call and quote request is tracked, so you see your cost per enquiry, not just clicks.
Years running Google Ads accounts
Cost per conversion, UK electrician, Jan 2026
Tracked conversions in one month, same account
Tracked conversions for a cleaning company
What makes roofing ads different
Roofing demand follows the weather. Leak and storm-damage searches jump after bad weather, while replacement roofs are planned and quote-led. One flat campaign either misses the storm surge or overspends in quiet weeks.
I split urgent repairs from planned replacements, raise bids when storms hit, and judge replacements on quotes and site visits rather than instant calls. Trust signals matter more in roofing than most trades, so adverts lead with guarantees, insurance and reviews.
What you get
What I set up for a Edinburgh roofer
Each part is built around how people actually look for a roofer: by job, by urgency and by area.
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Repairs and replacements split
Leak repairs, new roofs, flat roofs, chimneys and roofline work each get their own keywords, adverts and budget.
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Calls and quote requests tracked
Calls and quote forms are tracked as conversions, so you see which jobs actually bring enquiries.
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Your real service area
Ads show across Edinburgh and the areas you cover, for example Leith, Musselburgh, Dalkeith and Livingston, and stay off places you don't serve. Work further out can run as its own campaign.
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Supply and DIY searches blocked
Searches like "roofing felt", "roofing jobs", "roofing supplies", "how to fix a roof leak" and "roofing course" are excluded before they cost you money.
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Budget that follows the weather
Bids rise after storms and heavy rain, when repair searches spike, and ease off in dry spells.
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A plain monthly report
Each month you see spend, calls, enquiries and cost per enquiry. If you tell me which enquiries became paid jobs, I report cost per job too.
Campaign types
Roofers work Google Ads can bring in
Most roofers in Edinburgh offer a mix of the work below. We start with the most profitable work for you and add the rest once tracking shows what works.
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Roof repairs and leaks
Urgent, weather-driven searches won by fast answers. Call-focused adverts.
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New and replacement roofs
High-value, quote-led work. Measured on quotes and site visits.
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Flat roofs
EPDM, GRP and felt flat roofs, searched separately with clear buying intent.
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Chimney work
Repointing, flashing and removals, often found during other repairs.
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Fascias, soffits and guttering
Roofline work that sells well alongside repairs and replacements.
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Storm damage and insurance work
Short, timed campaigns after storms, with adverts that mention insurance claims help if you offer it.
My Process
How I Get Your Phone Ringing
In 4 Simple Steps
How a new roofer account is set up, from the first call to the first monthly report.
Discovery & Audit
I review your account or local search landscape, map the services and locations you want to prioritise, and identify where qualified demand exists.
Campaign Build
I build separate campaign and ad-group themes around service intent, location and customer need, then connect calls and forms to conversion tracking.
Launch & Review
After launch, I review search terms, lead quality and conversion data, adding negatives and refining bids, adverts and landing-page alignment.
Optimise & Report
Reporting focuses on enquiries, cost per lead and useful next actions so budget can move toward the services producing stronger commercial outcomes.
More Google Ads help for roofers in and around Edinburgh
Across the UK: Google Ads services by industry explains how I run campaigns for roofers in every region.
Nearby cities: Roofers in Glasgow, Roofers in Newcastle and Roofers in Aberdeen.
Other trades in Edinburgh: Builders, Cleaning Companies, Carpet Cleaners, Landscapers and Locksmiths.
All services in Edinburgh: Google Ads expert in Edinburgh.
FAQ
Questions roofers ask about Google Ads
Straight answers to what roofers usually ask on the first call.
How much should a roofer in Edinburgh spend on Google Ads?
It depends on how many jobs you can take and what each one is worth. We agree a test budget you are comfortable with for the first 6 to 8 weeks, track every enquiry, then raise or cut spend based on cost per enquiry against your average job value.
How quickly will I get enquiries?
Usually within the first few days of the ads going live. The first month is about cutting wasted searches and finding which job types bring the best enquiries.
Can ads cover Leith, Musselburgh, Dalkeith and Livingston as well as Edinburgh?
Yes. Ads can target exactly the towns and postcodes you cover and exclude the rest. Location results are checked every month so budget goes where your jobs come from.
Can ads react when a storm hits?
Yes. Bids and budgets can be raised for storm-damage and leak searches within hours, then brought back down when demand settles.
How do you track calls and enquiries?
Calls from ads and from your website, form submissions and WhatsApp clicks are set up as conversions before the ads go live, so every decision is based on real enquiries.
Can you fix my existing Google Ads account?
Yes. I start with an audit of search terms, structure, targeting, adverts and tracking, fix the biggest leaks first, and only rebuild what needs rebuilding.
Do you work from Edinburgh?
No. I am a Google Ads specialist based in Bangladesh, working remotely with UK trade businesses by email, WhatsApp and video call. All I need is access to your Google Ads account and a clear picture of the jobs you want. You deal with one person, not an agency that hands your account to a junior.
Will I get people who just want the cheapest quote?
Some, but adverts can screen them out. Leading with guarantees, insurance and real photos attracts owners who care about quality, and search terms are reviewed weekly.
Recent results from my Google Ads accounts
Case study
UK electrician, January 2026: 132 tracked conversions and 30 calls from £1,092.92 ad spend: £8.28 per conversion.
Case study
UK electrician, February 2026: 65 tracked conversions and 20 calls from £703.41 ad spend: £10.82 per conversion.
Case study
Cleaning company, Sep 2024 to Mar 2026: 376 tracked conversions from A$10,159.63 ad spend, a 14.08% conversion rate.
Free audit
Want more roofing enquiries in Edinburgh?
Send the form below for a free audit. If you already run Google Ads, I will review your account and show where budget is being wasted. If you don't, I will look at roofers searches in Edinburgh and tell you honestly whether ads are worth it for you.
Or email: sakilmahmud05@gmail.com. I reply within 24 hours.