Google Ads for UK Security & CCTV Companies · Manchester
Google Ads Expert for Security & CCTV Companies in Manchester
Better installation enquiries. Fewer wasted clicks.
Homeowners and businesses in Manchester usually search for CCTV or alarms after a break-in nearby, a move, or an insurance requirement. I run Google Ads for security and CCTV installers so these buyers see your adverts, for the systems you install, and your budget is not spent on people buying cheap cameras online or looking for security guard jobs.
Every enquiry and call is tracked, so you see what each survey request costs.
Years running Google Ads accounts
Cost per conversion, UK electrician, Jan 2026
Tracked conversions in one month, same account
Tracked conversions for a cleaning company
What makes security ads different
Many CCTV and alarm searches come from people shopping for DIY kits. The buyers you want are looking for an installer, a survey and someone to trust with their property.
I separate home and business buyers, split CCTV from alarms and access control, and exclude product-shopping searches. Monitoring and maintenance contracts are tracked too, because they are worth more than the install alone.
What you get
What I set up for a Manchester security installer
Each part is built around how people actually look for a security installer: by job, by urgency and by area.
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Campaigns split by system
CCTV, intruder alarms, video doorbells, access control and maintenance each get their own keywords and adverts.
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Survey requests tracked
Calls, survey bookings and quote forms are tracked, so you see which systems bring enquiries.
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Your real service area
Ads show across Manchester and the areas you cover, for example Salford, Stockport, Trafford and Oldham, and stay off places you don't serve. Work further out can run as its own campaign.
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DIY and job searches blocked
Searches like "best CCTV camera", "wireless camera Amazon", "how to install CCTV", "security guard jobs" and "SIA licence" are excluded before they cost you money.
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Home and business adverts kept apart
Homeowners and businesses buy differently, so each gets its own adverts and landing page message.
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A plain monthly report
Each month you see spend, calls, enquiries and cost per enquiry. If you tell me which enquiries became paid jobs, I report cost per job too.
Campaign types
Security & CCTV Companies work Google Ads can bring in
Most security installers in Manchester offer a mix of the work below. We start with the most profitable work for you and add the rest once tracking shows what works.
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Home CCTV
Camera systems for houses, often searched after local incidents.
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Intruder alarms
Monitored and unmonitored alarms, sometimes needed for insurance.
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Business CCTV
Shops, warehouses and offices, with higher job values.
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Access control and door entry
Flats, offices and multi-tenant buildings.
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Smart doorbells and video
Smaller jobs that often lead to larger systems.
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Maintenance contracts
Recurring revenue from servicing existing systems.
My Process
How I Get Your Phone Ringing
In 4 Simple Steps
How a new security installer account is set up, from the first call to the first monthly report.
Discovery & Audit
I review your account or local search landscape, map the services and locations you want to prioritise, and identify where qualified demand exists.
Campaign Build
I build separate campaign and ad-group themes around service intent, location and customer need, then connect calls and forms to conversion tracking.
Launch & Review
After launch, I review search terms, lead quality and conversion data, adding negatives and refining bids, adverts and landing-page alignment.
Optimise & Report
Reporting focuses on enquiries, cost per lead and useful next actions so budget can move toward the services producing stronger commercial outcomes.
More Google Ads help for security and CCTV companies in and around Manchester
Across the UK: Google Ads for Security & CCTV Companies across the UK explains how I run campaigns for security and CCTV companies in every region.
Nearby cities: Security & CCTV Companies in Bradford, Security & CCTV Companies in Liverpool and Security & CCTV Companies in Stoke-on-Trent.
Other trades in Manchester: Drainage Companies, Bathroom Fitters, Boiler Engineers, Car Mechanics & Garages and Driveway Companies.
All services in Manchester: Google Ads expert in Manchester.
FAQ
Questions security and CCTV companies ask about Google Ads
Straight answers to what security and CCTV companies usually ask on the first call.
How much should a security installer in Manchester spend on Google Ads?
It depends on how many jobs you can take and what each one is worth. We agree a test budget you are comfortable with for the first 6 to 8 weeks, track every enquiry, then raise or cut spend based on cost per enquiry against your average job value.
How quickly will I get enquiries?
Usually within the first few days of the ads going live. The first month is about cutting wasted searches and finding which system types bring the best enquiries.
Can ads cover Salford, Stockport, Trafford and Oldham as well as Manchester?
Yes. Ads can target exactly the towns and postcodes you cover and exclude the rest. Location results are checked every month so budget goes where your jobs come from.
Home or business customers: which should I target?
Both can work, but they need separate campaigns. Business jobs are larger and slower; home jobs are quicker to book. Tracking shows which gives the better return for you.
How do you track calls and enquiries?
Calls from ads and from your website, form submissions and WhatsApp clicks are set up as conversions before the ads go live, so every decision is based on real enquiries.
Can you fix my existing Google Ads account?
Yes. I start with an audit of search terms, structure, targeting, adverts and tracking, fix the biggest leaks first, and only rebuild what needs rebuilding.
Do you work from Manchester?
No. I am a Google Ads specialist based in Bangladesh, working remotely with UK trade businesses by email, WhatsApp and video call. All I need is access to your Google Ads account and a clear picture of the jobs you want. You deal with one person, not an agency that hands your account to a junior.
How do I avoid people who just want cheap cameras?
By excluding product and DIY searches, and writing adverts about professional installation and aftercare rather than hardware prices.
Recent results from my Google Ads accounts
Case study
UK electrician, January 2026: 132 tracked conversions and 30 calls from £1,092.92 ad spend: £8.28 per conversion.
Case study
UK electrician, February 2026: 65 tracked conversions and 20 calls from £703.41 ad spend: £10.82 per conversion.
Case study
Cleaning company, Sep 2024 to Mar 2026: 376 tracked conversions from A$10,159.63 ad spend, a 14.08% conversion rate.
Free audit
Want more security enquiries in Manchester?
Send the form below for a free audit. If you already run Google Ads, I will review your account and show where budget is being wasted. If you don't, I will look at security and CCTV companies searches in Manchester and tell you honestly whether ads are worth it for you.
Or email: sakilmahmud05@gmail.com. I reply within 24 hours.