Google Ads for UK Electricians · Manchester
Google Ads Expert for Electricians in Manchester
More booked jobs. Fewer wasted clicks.
Electricians in Manchester get searched for very different reasons: a landlord who needs an EICR by a deadline, a homeowner with a tripping fuse box, a family planning a rewire or an EV charger. I run Google Ads for electricians so each of those searches sees the right advert, and your budget goes on the work you want rather than on courses, wholesalers or DIY wiring questions.
Every call and enquiry is tracked, so you see your cost per enquiry, not just clicks.
Years running Google Ads accounts
Cost per conversion, UK electrician, Jan 2026
Tracked conversions in one month, same account
Tracked conversions for a cleaning company
What makes electrical ads different
Electrical work ranges from £100 fault finding to rewires and commercial jobs worth thousands. A single campaign treats them all alike, so the cheapest searches usually win the budget. Landlord certificates are also a distinct market, searched by landlords and agents on a deadline.
I build separate campaigns for urgent faults, certificates, rewires and consumer units, and EV chargers, then track which ones become paid jobs. My own UK electrician account produced 132 tracked conversions in January 2026 at £8.28 each, using this kind of structure.
What you get
What I set up for a Manchester electrician
Each part is built around how people actually look for a electrician: by job, by urgency and by area.
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Campaigns split by job type
Faults, EICRs, consumer units, rewires and EV chargers each get their own keywords, adverts and budget.
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Calls and forms tracked
Phone calls and enquiry forms are tracked as conversions, so you can see which job types bring real enquiries.
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Your real service area
Ads show across Manchester and the areas you cover, for example Salford, Stockport, Trafford and Oldham, and stay off places you don't serve. Work further out can run as its own campaign.
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Training and DIY searches blocked
Searches like "electrician jobs", "18th edition course", "electrical wholesaler", "how to wire a plug" and "NVQ electrician" are excluded before they cost you money.
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Landlord demand targeted
Separate adverts for EICRs and landlord certificates, written for landlords and letting agents who need the paperwork on time.
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A plain monthly report
Each month you see spend, calls, enquiries and cost per enquiry. If you tell me which enquiries became paid jobs, I report cost per job too.
Campaign types
Electricians work Google Ads can bring in
Most electricians in Manchester offer a mix of the work below. We start with the most profitable work for you and add the rest once tracking shows what works.
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Fault finding and call-outs
Tripping circuits, no power and urgent repairs. Call-focused adverts that run when you can answer.
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EICRs and landlord certificates
Steady, deadline-driven demand from landlords and agents, often leading to remedial work.
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Consumer unit upgrades
A clear, well-defined job that people search for by name and price.
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Rewires
High-value work booked after a visit. Measured on enquiries and site visits.
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EV charger installation
A growing search category with its own buyers and its own adverts.
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Commercial electrical
Shops, offices and landlords with several properties, with adverts aimed at business buyers.
My Process
How I Get Your Phone Ringing
In 4 Simple Steps
How a new electrician account is set up, from the first call to the first monthly report.
Discovery & Audit
I review your existing account (or competitors if you are starting fresh), map your service area and identify the electrical jobs with the best margin and search volume.
Campaign Build
Separate campaigns for each service type (emergency, EV, rewire, fuse board, EICR). Tight ad groups, tested RSA copy and smart bidding from day one.
Launch & Review
Call tracking, form tracking and Google Business Profile integration set up before launch. Every click is accountable — you know which keywords generate booked jobs.
Optimise & Report
Weekly bid adjustments, negative keyword expansion and ad copy testing. Monthly transparent report showing cost per lead and campaign performance across each service type.
More Google Ads help for electricians in and around Manchester
Across the UK: Google Ads for Electricians across the UK explains how I run campaigns for electricians in every region.
Nearby cities: Electricians in Bradford, Electricians in Liverpool and Electricians in Stoke-on-Trent.
Other trades in Manchester: Roofers, Builders, Cleaning Companies, Carpet Cleaners and Landscapers.
All services in Manchester: Google Ads expert in Manchester.
FAQ
Questions electricians ask about Google Ads
Straight answers to what electricians usually ask on the first call.
How much should a electrician in Manchester spend on Google Ads?
It depends on how many jobs you can take and what each one is worth. We agree a test budget you are comfortable with for the first 6 to 8 weeks, track every enquiry, then raise or cut spend based on cost per enquiry against your average job value.
How quickly will I get enquiries?
Usually within the first few days of the ads going live. The first month is about cutting wasted searches and finding which job types bring the best enquiries.
Can ads cover Salford, Stockport, Trafford and Oldham as well as Manchester?
Yes. Ads can target exactly the towns and postcodes you cover and exclude the rest. Location results are checked every month so budget goes where your jobs come from.
Should EV charger installs have their own campaign?
Yes. EV charger buyers search differently and compare on price and brand. A separate campaign lets you judge its cost per enquiry on its own instead of mixing it with fault calls.
How do you track calls and enquiries?
Calls from ads and from your website, form submissions and WhatsApp clicks are set up as conversions before the ads go live, so every decision is based on real enquiries.
Can you fix my existing Google Ads account?
Yes. I start with an audit of search terms, structure, targeting, adverts and tracking, fix the biggest leaks first, and only rebuild what needs rebuilding.
Do you work from Manchester?
No. I am a Google Ads specialist based in Bangladesh, working remotely with UK trade businesses by email, WhatsApp and video call. All I need is access to your Google Ads account and a clear picture of the jobs you want. You deal with one person, not an agency that hands your account to a junior.
Is targeting landlords worth it?
Usually. EICR searches come with a deadline, and a landlord with several properties can become repeat work. I give them their own adverts and track them separately.
Recent results from my Google Ads accounts
Case study
UK electrician, January 2026: 132 tracked conversions and 30 calls from £1,092.92 ad spend: £8.28 per conversion.
Case study
UK electrician, February 2026: 65 tracked conversions and 20 calls from £703.41 ad spend: £10.82 per conversion.
Case study
Cleaning company, Sep 2024 to Mar 2026: 376 tracked conversions from A$10,159.63 ad spend, a 14.08% conversion rate.
Free audit
Want more electrical enquiries in Manchester?
Send the form below for a free audit. If you already run Google Ads, I will review your account and show where budget is being wasted. If you don't, I will look at electricians searches in Manchester and tell you honestly whether ads are worth it for you.
Or email: sakilmahmud05@gmail.com. I reply within 24 hours.